One very important thing to distinguish which sites are giving us more revenue, are channels.
A channel- is nothing more than a specific name for each ad you place on your website. Is created when creating a post (forgive the redundancy), and although you can use the same tracking criteria for different ideally ads each ad has a channel- different. The
channels recorded statistics for impressions, clickthrough rate, cost per thousand impressions, and earnings for the page or the ad in question
In this way you know how many impressions does each of your ads, and better plan your strategy to increase your visits and clicks.
To learn more about the channels :
http://www.google.com.mx/support/adsense/bin/answer.py?hl=es&answer=32614
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